Tips

How To Optimize Traffic – Performance Tracking

Although you buy in CPM, putting in place a post back tracking will allow to optimize traffic (we recommend to track through S2S with subID).
Examples of landings URL:
  • Good URL that tracks: http://landing.com/wkBRz3?clickid={conversion}. This URL send back conversion, it allows auto blacklist, removing sources that do not work
  • Bad URL, that DO NOT track: http://landing.com/wkBRz3?This URL give no information, you need to use your system to eventually adjust bids to get more traffic
  • Bad URL, that DO NOT track: http://landing.com/wkBRz3?pid={pubfeed}_{subid}&bid={bid}This URL allows to know sources of traffic and Bid used. Many macros can be added
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Yeesshh global postback url: see here

How does the S2S (Postback) works?
  • We append a unique transaction ID, I mean "our clickid”, that, when added in URL must appear as {conversion} at the end of your url on each impression you buy. We can put it under any name of parametre you will give us (by default, we call this parameter “yoursubidname”, often advertisers call it "clickID" or "c" or whatever you want)...Example: the traffic we send you will appear conceptually as : www.yoururl.com/?yoursubidname={conversion} (where {conversion} returns "ourclickID").
  • When you see a conversion, you send us back the corresponding {conversion} value to oYeesshh global postback url: http://xml.yeesshh.com/conversion?c={ourclickid}&value={value}Example: if link is www.yoururl.com/?yoursubidname=123456, you send us back http://xml.yeesshh.com/conversion?c=123456&value=2
  • Our system matches that clickid with the corresponding impression and then on your reports on our platform you can see to which publisher and publisher subid/domain that impression corresponds
  • {value} is optional. But it is needed in order to optimize your bid levels. If you do not enter {value}, you will see everytime a convertion is made, but you will not be able to define your optimal bid level (using our autobidder or optimize manually the bids)
  • Edit your offer to set up your conversion goal
  • Campaign can now be optimized at best!
Voluum users:
1) Add in your Voluum "New traffic sources / advance parametres" (see screen shot bellow) : source= {pubfeed}_{subid} and clickid={conversion}.
  • Text Hover
The voluum URL will now appear as http://voluum_landing.com/?clickid={conversion}&source={pubfeed}_{subid}

2 ) Enter in the Voluum "Traffic source post back URL" the yeesshh global postback url:
  • Text Hover
Postback URL must appear as http://xml.yeesshh.com/conversion?c={clickid}&value={value} or, instead of {value} the fix value you need.

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