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How To Optimize – Performance Tracking

Although you buy in CPM, putting in place a post back tracking will allow to optimize traffic (we recommend to track through S2S with subID).
Examples of landings URL:
  • Good URL that tracks: http://landing.com/wkBRz3?c={conversion}. This URL send back "conversion", it allows auto blacklist, removing sources that do not work
  • Bad URL, that DO NOT track: http://landing.com/wkBRz3?This URL give no information, you need to use your system to eventually adjust bids to get more traffic
  • Bad URL, that DO NOT track: http://landing.com/wkBRz3?pid={pubfeed}_{subid}&bid={bid}This URL allows to know sources of traffic and Bid used. Many macros can be added
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1) Setup your tracker of Yeesshh global postback url see here

2) Add to your URL the tracking parametres:
- &XXXX={conversion} (For Voluum users, clickID={conversion}, LandingTrack users: pid={conversion} )
- &YYYY={Value} (optional, but it is needed in order to optimize your bid levels if you want to. If you do not enter {value}, you will see  every time a conversion is made, but you will not be able to define your optimal bid level - using our autobidder or optimize manually the bids)

3) Activate "goal" at your offer level in our platform


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How does the S2S (Postback) works?
We append a unique transaction ID ("ourclickid"), that must appear in URL in the {conversion} variable, at the end of your url on each impression you buy. We can put it under any name of parametre you will give us, let's call it "yoursubidname" (often advertisers call it "clickID" or whatever you want)...Example: the traffic we send you will appear conceptually as : www.yoururl.com/?yoursubidname={conversion} (where {conversion} returns "ourclickID").
When you see a conversion, you send us back the corresponding {conversion} value to Yeesshh global postback url.Example: if url is www.yoururl.com/?yoursubidname=123456, you send us back http://xml.yeesshh.com/conversion?c=123456&value=2
Our system matches that clickid with the corresponding impression and then on your reports on our platform you can see to which publisher and publisher subid/domain that impression corresponds

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