Why do I see less impressions than Google Analytics session?
Sometimes, you can observe a difference between our statistics and your Google Analytics statistics (for example the amount of traffic we have sent you does not match with the number of Google Analytics sessions you have).
1. You see nothing from us
The URL you have entered in our platform is not the one you track via Google Analytics.
2. You see some impressions, but less than in Yeesshh platform
Depending on where the tag is placed in your page, you can see relevant differences.
We send POP traffic, meaning users lands on the website without any click. As a consequence, the bounce rate is very high. If a page impression tag is located at the end of the page, many pages may be launched, but closed by users before they completely appear on screen. This is especially true if your landing page is slow to load.