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What is your financial model?
We are a performance bidder. This means that we help you monitor the performance of your campagn (CPA, CPI...) but you can buy traffic only bidding for it on a CPM model (also called CPV or CPC by some). 
Then, according your results, you will adjust bids to increase your profitability.
We support all trackers from the industry so you can track perfomances of your campaigns and adjust your bids accordingly.