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FAQs

How do I get my reports?
Dashboard
It is the default home page of your account. You have there a very quick overview of your spending, balance, and results of the day. It is organized by the top sources of traffic (feeds) and campaigns.
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Reports menu let you open stats by a few basic variables. From there, you can drill down further. 

Report by Feed (traffic source)  and by SubID 
Dashboard / Reports / Reports by campaign
Select date range
You see the list of your current campaigns and how they are performing
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break down the campaign ("+" button) by "Feed" (feed= traffic source) 
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Break down the feed ("+" button) you want by "Pub subid"
Report by... whatever (BundleID, referer, keyword, OS...)
Dashboard / Reports / Reports by campaign
Select date range
Then break down, clivking on the "+" icon on whatever variable you want 

Key Definitions to understand your results: 
Impressions / Requests : Volume of traffic available to buy in a specific source (for the time period selected)
Clicks / Views : Volume of traffic bought
Cost : Total cost of the traffic bought
CPC\CPV : Cost per view (or impression) you are getting for this specific source.
Position: Where you bid ranks vs other advertisers
VTR (or CTR) : Rate of won traffic. It's the percentage of traffic you managed to acquired of the total of traffic available. 

When you set up a tracking, you get also:
Avg CPA (Average Cost Per Action) : It’s your cost for 1 conversion.  
Goals Conversion: number of conversions obtained
CR: Conversion rate

When you also entered a value in your postback, you get:
EPC/EPV: the bid you should make to keep optimum profitability

Example of reading from screen shot example: Traffic source 72540 made 15.729 impressions/requests available for me. I won 2.551 Clicks/views (16.22% VTR is a good rate). My total cost was $2.04 (because each click was bought at $0.0008 CPC/CPV). I was not the best one to bid, as my "position" is 1.0196, meaning other did bid a higher price for this source. The CR% is at 0.00% because this campaign is not tracked. See also how to optimize traffic - performance tracking.