How do I get my reports?
It is the default home page of your account. You have there a very quick overview of your spending, balance, and results of the day. It is organized by the top sources of traffic (feeds) and campaigns.
Reports menu let you open stats by a few basic variables. From there, you can drill down further.
Report by Feed (traffic source) and by SubID
Dashboard / Reports / Reports by campaign
Select date range
You see the list of your current campaigns and how they are performing
break down the campaign ("+" button) by "Feed" (feed= traffic source)
Break down the feed ("+" button) you want by "Pub subid"
Key Definitions to understand your results:
Impressions / Requests : Volume of traffic available to buy in a specific source (for the time period selected)
Clicks / Views : Volume of traffic bought
Cost : Total cost of the traffic bought
CPC\CPV : Cost per view (or impression) you are getting for this specific source.
Position: Where you bid ranks vs other advertisers
VTR (or CTR) : Rate of won traffic. It's the percentage of traffic you managed to acquired of the total of traffic available.
Avg CPA (Average Cost Per Action) : It’s your cost for 1 conversion. It will be only available if you have integrated our post back URL to send us conversion information
Goals Conversion: number of conversions obtained
Example of reading from screen shot example: Traffic source 72540 made 15.729 impressions/requests available for me. I won 2.551 Clicks/views (16.22% VTR is a good rate). My total cost was $2.04 (because each click was bought at $0.0008 CPC/CPV). I was not the best one to bid, as my "position" is 1.0196, meaning other did bid a higher price for this source. The CR% is at 0.00% because this campaign is not tracked. See also how to optimize traffic - performance tracking.